Consumer Brands
Brands that have been heavily dependent on Television and Print, now have a new entrant added to their marketing mix - Digital. Replication of messaging does not work here. We help FMCG Brands reach interested audiences digitally with a messaging strategy that builds both awareness and engagement.
does not work on Digital
Users behave differently on Digital. With high engagement and low recall, it becomes quite challenging for brands to create an impact by simply replicating the mainline communication.
Right Target Audience
If everyone is your customer, then no one is your customer. The inability to define the buyer group in detail makes it challenging to identify the medium to reach them.
of Digital Campaigns
Most brands fail to set up the right Brand monitoring signals, KPIs for tracking the efficacy of Digital Campaigns and Consumer Insights analysis through data monitoring.
Customers using Data
Data is the key to own your customer today. While data is extensively used by other categories, most FMCG brands are yet to tap into this magic in the new digital world.
does not work on Digital
Users behave differently on Digital. With high engagement and low recall, it becomes quite challenging for brands to create an impact by simply replicating the mainline communication.
Right Target Audience
If everyone is your customer, then no one is your customer. The inability to define the buyer group in detail makes it challenging to identify the medium to reach them.
of Digital Campaigns
Most brands fail to set up the right Brand monitoring signals, KPIs for tracking the efficacy of Digital Campaigns and Consumer Insights analysis through data monitoring.
Customers using Data
Data is the key to own your customer today. While data is extensively used by other categories, most FMCG brands are yet to tap into this magic in the new digital world.
Starting a New Project, or
Want to Collaborate with Us?
Starting a New Project, or Want to Collaborate with Us?
Starting a New Project, or Want to Collaborate with Us?
