Digital Marketing

Top 50 SEO Stats To Watch out For In 2023

Top 50 SEO Stats To Watch out For In 2023

Search engines serve as the starting point of most online experiences of people - irrespective of the type of products/services/information

Performance Max Campaign – Everything You Need to Know

Performance Max Campaign – Everything You Need to Know

Ever since the launch of the Performance Max (or, PMax) campaigns by Google in November 2021, there has been a lot of interest among online marketers

11 Proven Strategies For The Perfect Landing Page For Google Ad Campaigns

11 Proven Strategies For The Perfect Landing Page For Google Ad Campaigns

Pay-per-click (PPC) advertising on Google plays a vital role in the overall buyer journeys online. The purchase decisions of

10 Hacks To Optimise Category Pages for eCommerce Websites

10 Hacks To Optimise Category Pages for eCommerce Websites

On a YoY basis, the Indian eCommerce sector is expected to grow by ~39% this year. By the end of 2027, the number of online buyers in the country

5 Hacks of Marketing & Creative Design That Help in Brand Building

5 Hacks of Marketing & Creative Design That Help in Brand Building

In a world where new products and solutions are being launched practically everyday, the importance of brand-building exercises is more than ever.

How to Make Use of Yoast SEO For A WordPress Website?

How to Make Use of Yoast SEO For A WordPress Website?

When it comes to SEO plugins, Yoast SEO is the undisputed leader. Thanks to its comprehensive range of features and user-friendly properties

How Can FMCG & Consumer Brands Get The Maximum SEO Benefits?

How Can FMCG & Consumer Brands Get The Maximum SEO Benefits?

As far as the fast-moving-consumer-goods (FMCG) sector is concerned, the future is definitely online. Traditional brick-and-mortar stores are increasingly

Google’s Helpful Content Update: Is It Really Helpful?

Google’s Helpful Content Update: Is It Really Helpful?

There has already been a lot of speculation and buzz over Google's Helpful Content Update, which was announced earlier this month and started rolling out from 25 August.

5 Digital Marketing Expert Advice To Help Businesses Survive Recession

5 Digital Marketing Expert Advice To Help Businesses Survive Recession

These are challenging times, there are no two ways about it. The global economy is still reeling from the ill-effects of the global pandemic.