Articles Written By: Amit Roy

This author has written 6 articles
Google’s Helpful Content Update: Is It Really Helpful?

Google’s Helpful Content Update: Is It Really Helpful?

There has already been a lot of speculation and buzz over Google's Helpful Content Update, which was announced earlier this month and started rolling out from 25 August.

5 Digital Marketing Expert Advice To Help Businesses Survive Recession

5 Digital Marketing Expert Advice To Help Businesses Survive Recession

These are challenging times, there are no two ways about it. The global economy is still reeling from the ill-effects of the global pandemic.

Inbound Marketing Strategies for B2B Business

Inbound Marketing Strategies for B2B Business

For B2B marketers, being able to 'organically connect' with their target customers is vital. Through customised, valuable and updated

Google Marketing Live 2022- All You Need to Know

Google Marketing Live 2022- All You Need to Know

For digital marketers across the globe, May 24 was a special date this year. The latest edition of Google Marketing Live event took place

10 Trends That Impacted The Digital Landscape & What To Expect in 2022

10 Trends That Impacted The Digital Landscape & What To Expect in 2022

The only constant in life is change” This old adage probably holds true for the digital landscape. Across the

10 Reasons Why Digital Marketing is Must for Every Business in 2022

10 Reasons Why Digital Marketing is Must for Every Business in 2022

The 'Internet Era' is well and truly upon us. Globally, the total number of active internet-users had swelled to ~4.9 billion by October 2021. In the last fourteen months