Social Media

Why Is Social Listening Important For Effective B2B Marketing?

Why Is Social Listening Important For Effective B2B Marketing?

Having a robust presence on social media platforms and being ‘visible’ to the target audience is key for the success of B2B brands.

Social Commerce is the New Buzz; Here’s Why

Social Commerce is the New Buzz; Here’s Why

Nothing probably sums up the ubiquitousness of social commerce in the present-day world better. There are currently close to 4.67 billion active users

Best Ways to Leverage Social Media For Lead Generation

Best Ways to Leverage Social Media For Lead Generation

For more than 60% B2B marketers, lead generation is often the biggest challenge. On average, more than half of the total marketing budget